Every mobile device has its own unique identifier, similar to a UPN code or Social Security number. Unlike cookies, this number is unaffected by individual apps or websites.
In-app advertising is a monetization mechanism used by millions of free-to-play mobile games and other apps to generate cash.
Many firms will turn to digital advertising in 2018 to stay ahead of the competition. This is acquiring advertising space on websites, mobile applications, and social media platforms.
Mobile advertising is essentially a subset of mobile marketing that collects data using traditional methods and strategies.
Most apps are discovered through words of mouth. People come to know about apps through their relatives, friends, family, or other people around them.
With over four million apps available for download from the world's biggest app stores, businesses understand that a diligent marketing plan is the only way to stand out in today's app industry.
The mobile app development industry is thriving more than ever and it has hit the benchmark of $80 billion already in 2020.
App building is the next big thing happening in the IT industry and the numbers of revenue are mind-blowing.
An app should not solely rely on an ad monetization model. Use the combination of the monetization model so that you can always provide users with some benefits.
Social media in 2021 is becoming more important and valuable than ever...
Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace
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